Food Network

Scripps Media attracts new business with Whisk’s wine matching flavour technology.

Scripps is a leading US based developer of lifestyle-content for television and the Internet. They chose Whisk to broaden their commercial with smart customer-focussed tech solutions – like the Diageo wine matching product.

Opportunity

Scripps wanted a unique platform to win a new advertising Diageo, the world’s biggest drinks brand.

Linking content to purchase was a great USP but how could they really drive stronger results and grow revenues.

Solution

Whisk’s used it’s Food Genome™ to algorithmically create flavour profiles for recipes and match these to wines. As the artificial intelligence learned more the recommendations became smarter and smarter, driving engagement and sales for Diageo.

Whisk have since helped Food Network win new food and wine pairing deals.

Results

  • A smart and accurate wine pairing native content units created with zero integration or technical work
  • Drove high margin sales with global spirits brand.
  • Scripps and Whisk teams have subsequently co-presented pitches to some of the world’s largest brands winning additional follow on deals.