Cadbury

Cadbury’s eggs go straight in the basket

Elvis Comms chooses Whisk to power Easter mini-site campaign for key Cadburys campaign

Opportunity

Cadburys were running an Easter campaign to showcase simple easter-hunt packages designed to make creating easter experiences easy for parents. They wanted a way for hunt-organisers (Bunnies?) to be able to create shopping lists with ease.

Solution

Whisk created add-to-list buttons for 6 different “easter bundles” – a collection of Cadburys products. Whisk also integrated all easter recipes, as well as all recipes on Cadbury’s main recipe site.

Results

  • Integrated on campaign site powering add-to-list functionality for 6 different “bundles” of easter goodies.
  • Integrated across 104 recipes on main Cadburys recipe website with Whisk integration there too.