Aldi Wine

The perfect wine for Christmas… powered by AI

Leading supermarket chain Aldi uses Whisk AI to match wine with food over Christmas period

Opportunity

Aldi wanted to show wine alongside food over Christmas and were looking for innovative ways to make that happen.

Solution

Wine pairing campaign sold by Allrecipes sales team to Aldi to run wine pairing over Christmas.

Results

  • Six Aldi wines paired with over 10,000 recipes across Allrecipes UK site based on algorithmic wine pairing algorithms.