Instantly make your recipe content & products shoppable

Use Whisk Shopping List Tools to turn recipe ingredients into shopping lists. Whisk Shopping lists support omni-channel consumers – print or email a list to take into store, or automatically match to store products and purchase online.

Across 250,000 store items, our FoodGenome™ delivers amazing accuracy with out of the box integration.

If you have a site with recipe and product pages, you can combine the Shopping List function with Whisk Add to Cart to place individual products in a list or cart.

How it works

Easy to integrate any content on any channel. Just paste a line of code.

Fully functioning shopping list for any store item

Add your list to online grocers or go offline & print or email lists

Seamlessly connect assets across all channels to purchase for products or whole recipes

Social Media



Whisk Shopping List tailors plans to client needs

Publisher integration

Monthly fee: We charge a small monthly fee for publisher integrations depending on complexity and customisation. Get in touch to find out more.

Easy integration: integration is as simple as adding a short line of code into your recipe template, we do the rest. 

Earn incremental advertising revenue: Earn money with WhiskAds and attract affiliate fees using Whisk’s or your own terms. For bigger sites, we offer free Premium Support to train your sales team to get the most out of our native ads toolbox. 

Brand integration

For brands who want a bespoke brand experience, Whisk offers a premium brand integration.

Integrated Brand Experience: Brand the shopping list and buttons to seamlessly integrate with your brand guidelines. Use Brand Lock to prioritise your brand from shopping list to cart and default to preferred retailers. See example

Control Advertising: Choose to turn off all advertising functionality or access preferential WhiskAds rates and bespoke campaign design. 

Premium support: Clear analytics and responsive support with your own account manager.

Retailer integration

Whisk powers retailer platforms to grow traffic, make content shoppable and create personalised meal plans.

Drive traffic from recipe sites: get publishers to send shoppers to your store.

Monetise recipe content: Sell highly targeted Whisk Ads inventory to brands and offer 10-20x the engagement of traditional display ads.

Monitor engagement with Whisk analytics

  • Optimise campaigns
  • Track best-performing recipes and products
  • Profile users based on basket content, shopping habits and demographics
  • Track using third party pixel packages
  • Add recipes or individual items