At a glance

  • Personalized recipe recommendations
  • Cookbook feature to save & store recipes from across the web
  • Shopping list capabilities across 300,000+ recipes
  • Online grocery integration for easy food shopping
  • 100 million annual widget impressions
  • Located in Birmingham, UK
  • Founded in 2012
  • 10 employees

“Most advanced food app ever.”

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Coverage

pg-logo
1st Jun 2016 -

Online grocer Peapod has joined forces with Whisk.com, a personalized cookbook and digital shopping platform, to turn digital recipes into groceries delivered to customers. The team-up enables home cooks to choose recipes from around the web and then send all ingredients directly to Peapod’s online shopping cart.

startups
13th Oct 2015 -

Whisk.com has been nominated for “App of the Year” and “People’s Champion Award” at the Startups Awards 2015.

The Startups Awards identifies and celebrates the UK’s most innovative, exciting and inspirational new businesses launched in the last four years – the cream of the crop of start-up talent.

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financial times logo
7th Oct 2015 -

On 3 November, Nick Holzherr will speak at FT Innovate 2015 “Big vs Small” conference. Hear about Nick’s journey from original idea of Whisk.com to running a successful startup.

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dotlondonawards2015logo
7th Oct 2015 -

Whisk.com founder and CEO, Nick Holzherr, will be joining the judging panel for the Dot London Small Business Awards. alongside entrepreneur, consumer expert and TV ‘Dragon’ Sarah Willingham.

foodtechweeklogo
5th Oct 2015 -

London Food Tech Week will bring together food start-ups and leading entrepreneurs including Jamie Oliver,  Innocent Drinks’ Richard Reed and Whisk.com founder and CEO Nick Holzherr.

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TechCityInsider Nick Holzherr interview
11th Sep 2015 -

Founder and CEO Nick Holzherr talks to Julian Blake from TechCityInsider about Whisk’s new marketing strategy, WhiskAds, innovative brand platform WhiskConnect and how Whisk aims to empower people to live happier lives through food.

 

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independent_logo
2nd Jul 2015 -

“Whisk.com and Munchery will learn a great deal about ingredients, recipes, trends and their customers’ tastes. That will change the way we buy and eat food, much as Pandora and Spotify are changing the way we try and buy music.”

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Newsweek Logo
22nd Jun 2015 -

As meals go digital, companies like Whisk and Munchery will learn a great deal about ingredients, recipes, trends and their customers’ tastes. That will change the way we buy and eat food, much as Pandora and Spotify are changing the way we try and buy music.”

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