Publishers increase engagement and revenue with Whisk

Whisk boosts the value of publishers’ food content by making it shoppable. Our tech can power personalisation and shopper marketing for your site – all of which makes your site more engaging for users and more valuable to advertisers.

“Whisk was super-easy to integrate. Our dev team simply added one line of code. We could then test Whisk across the site and see exactly how it would work with our content. Once we were ready to go live – one click and the shopping list became visible across all recipes.”  

Jeff Bannister – Agile Project Manager, BBC Good Food.

From BBC Good Food to Allrecipes, the world’s biggest recipe sites choose Whisk.


Patricia Lee Smith

Vice President, Allrecipes International

“The brilliant Whisk team have brought some truly innovative solutions to market.

Enhancing recipe content

Shopping List

Make your recipe content shoppable at the click of a button.

Shopper Ads

Leverage WhiskAds to sell premium, super-targeted ads providing unique solutions to advertisers and earning incremental revenue.


Use our APIs to automate recipe tagging & personalisation or deliver recipe recommendations.

The proof of the pudding…

BBC Good Food Case Study

BBC Good Food – Shopping List

Enabling shopping lists and eCommerce on the UK’s #1 food site.


Allrecipes – Shopper Ads

Allrecipes choose Whisk to make recipes shoppable across 6 markets – winning new business and growing margins.

Food Network

Scripps Media attracts new business with Whisk’s wine matching flavour technology.

Tools for publishers with recipe sites

  • Universal shopping list function to take in store
  • Fast integration, just paste a line of code – learn more
  • High accuracy, automated ingredient matching our of the box
  • Automatically connects your site to all integrated retailers
  • Branded integration for seamless brand experience