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Introducing WhiskAds

WhiskAds is a native-advertising platform that allows advertisers to seamlessly place products directly into recipe content.

Using the recipe’s form and design, advertisers can target relevant recipes and the ads follow shoppers along the path to purchase — both for online or in-store shopping.


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Integrated into the path to purchase

WhiskAds link through to shopping lists, where users can add products to their preferred retailer’s shopping basket straight away. In-store shoppers see your brand on their phone’s mobile shopping list, on emailed lists, and on printed lists.

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Premium food site reach

300,000 recipes and 30+ million monthly impressions.


Target purchase intent

Endemic, in-feed ads are placed intelligently into content where your product performs best. Target based on ingredient, recipe type, geo-location, and more.


In-content native adverts

Ads presented alongside recipe content within Whisk’s shopping list tool. The result is a seamless, intuitive user experience that drives higher engagement and conversion rates.

 

Two types of WhiskAds

Sponsored Ingredient

Target and advertise on recipes that require your product, across all recipes within Whisk’s publisher network.

Sponsored Ingredient Ad detail


Complementary Item

Target and advertise on specific recipes or types of recipes that complement your product across all recipes within Whisk’s publisher network.

Complementary Product Ad detail

“Whisk is a game-changer for food brands who want to connect with highly-engaged consumers and effortlessly link recipes to their weekly shop.”

Stuart Renshaw

Head of Digital, McCormick EMEA

“There is a renaissance underway in digital advertising that is driving brands, publishers and consumers to communicate with each other in more personal and natural ways. Native advertising is an important piece of this evolution”

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Patrick Albano,

Yahoo

 


Whisk has been featured in

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  • business_logo_wired_logo
  • business_logo_brand_republic
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  • business_logo_newsweek


Success Stories

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How can WhiskAds help drive awareness of complementary products alongside relevant recipes?

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How much can WhiskAds influence a shopper’s choice of brand?

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How can WhiskAds help drive awareness of complementary products within a recipe-initiated grocery shopping list?

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