The AI food platform

Whisk’s food AI powers smarter digital food experiences.

From shoppable recipes to the connected kitchen, Whisk’s technology is loved by the world’s smartest publishers, brands, grocers and tech companies.

The #1 platform used by publishers, brands, retailers and IoT companies


Powered by Whisk’s Food Genome™ & Machine Learning

Our platform uses Deep Learning to understand content and make decisions that power meaningful experiences. AI is as good as the data it’s trained on – our platform touches 100m monthly unique users, is published on 1m recipes and processing over 10bn data points each month.

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Whisk’s products

Universal Shopping List

Shopping List

Make your recipe content shoppable on any channel – web, facebook, video, etc

Add to Basket

Make your products, posts & ads shoppable at the click of a button.

Grocery eCommerce

Shopper Ads

Micro-target shoppers at the point of inspiration, and activate purchase intent.

Recipe & Shopping APIs

Power your user experience with Whisk’s smart APIs


Personalisation & Recommendation APIs

Personalise consumer experiences with smarter content & deliver recommendations automatically.

Data & Insights

Tap into Whisk’s intelligent food ontology.